Pa Shih — National Taichung Theater

Pashih Concept Store located in Taichung Opera House is a joint venture by Between Nic (Nid Design Lab) and Kai (Collective Practice).

The initial idea of the design was developed through the study of the brand’s story. The understanding of the history, the brand started as a small shop in the Fengchia Night Market in Taichung and has expanded all the way to Songshan Cultural Park in Taipei. Both founders are dedicated to the making of Mesona dessert while staying true to themselves. The Chinese idiom “Hills need not be high; presence of gods gains them fame” reflects on the extended value of the brand through both the products and the space.